When I was at college doing my training I was taught that clients were your clients,not your friends.Well I think that's rubbish,a lot of them are both.
I always treat my clients with kindness,I listen to their problems,their worries,I have stayed back after work to carry out their treatments(if urgent)Come in on my day off for wedding treatments or special occasions at times,I have gone to the chemist for one of my clients,sent cards and given gifts for my really special regulars.
I care very much about my clients.You build up such a bond with your long standing clients.I have made several friends,2 who I have been to the gym with and who I know would never have dared ventured into one had it not been for my encouragement and company.
This job is so much more than an everyday job.It's a people job and I love it and would be lost without my clients.
Advertising wise for my mobile business,I make sure my leaflets are smart,bold,stand out,list my qualifications,treatments and look 100% professional.Same goes even for my post card ads for shop windows,even laminated them to make them look as professional as possible.
I think if your ads look smart and professional then this is a fantastic way of saying this is how I work.