from our experience of shop fitting and marketing for the beauty and salon industry normal goes in order of;
1. Shop sign - fresh, sleek, elegant, new maybe? - this can be done relatively cheap with the right contacts, do not just go to your local sign company!
2. A boards - they work provided the content on them is good and BIG. Remember, sometimes less is more with posters.
3. Window graphics - Depends on the shop sometimes its applicable, sometimes now but can make it look nice.
4. Window Posters - Again these work well but the thing is they need to be changed regularly. Doesn't necessarily need to keep buying new ones but alternate weekly different ones. It takes someone on average 12 times to see something before reading it. If its left there people won't notice. Change is key.
5. Leaflet drop - This works provided you are offering something with it! 10% off maybe for mon-thurs?
6. Banners - If you have somewhere to hang them.
7. Websites - Jury's still out on this but it doesn't hurt to have a free/in-expensive one anyway.
This is just our experience. If want free advice on improvements to your shop (you don't need to order from us) then just ask away!
all businesses need to succeed!
Thanks,
Adam