TheNailBarista
Well-Known Member
I'm having a slight frustration towards CND Shellac......
Please people, keep in mind, I'm not bashing CND in anyway what so ever, please don't get me wrong, I use it, I love it, no complaints about the actual product itself..... What kinda bothers me, is their advertisement techniques....
I use to advertise my gel nail polish on my price list as "Gel Nail Polish" I then had to change it to "Gel Nail Polish Shellac".
Before I changed it, either no one really knew what it was, or they would sit in my chair expecting to get nail extensions with gel overlay, so I found myself always needing to explain to my clients before they were booked in what gel nail polish was..... When I added the 'shellac' part, THEN they knew exactly what it was.
I also get many clients who know CND Shellac because they have researched it on the website, and when they chose their colour and I pull out a Gelish or OPI Gelcolour ect..., they automatically are taken aback thinking I use, cheap, fake, copycat products..... This is all due to CND's advert techniques by saying everything else is basically crap.... It's frustrating because 'keeping in mind, I do love CND' I actually find, personally, that Gelish and OPI have more pros then cons, and are high quality gels!!!!
I dunno, maybe I'm alone on this one, I just don't like when companies down grade other companies.
Please people, keep in mind, I'm not bashing CND in anyway what so ever, please don't get me wrong, I use it, I love it, no complaints about the actual product itself..... What kinda bothers me, is their advertisement techniques....
I use to advertise my gel nail polish on my price list as "Gel Nail Polish" I then had to change it to "Gel Nail Polish Shellac".
Before I changed it, either no one really knew what it was, or they would sit in my chair expecting to get nail extensions with gel overlay, so I found myself always needing to explain to my clients before they were booked in what gel nail polish was..... When I added the 'shellac' part, THEN they knew exactly what it was.
I also get many clients who know CND Shellac because they have researched it on the website, and when they chose their colour and I pull out a Gelish or OPI Gelcolour ect..., they automatically are taken aback thinking I use, cheap, fake, copycat products..... This is all due to CND's advert techniques by saying everything else is basically crap.... It's frustrating because 'keeping in mind, I do love CND' I actually find, personally, that Gelish and OPI have more pros then cons, and are high quality gels!!!!
I dunno, maybe I'm alone on this one, I just don't like when companies down grade other companies.