Mrs Geek said:
.....that the consumer beauty market has grown 50% since last year alone? This has been primarily due to what our consumer magazine editors have to say about beauty products...
Whether or not they work :idea:
Whether they themselves like the product :shock:
Which celebrity loves and uses the product :?: 8)
I just wondered which consumer magazines you all enjoyed and which ones you felt gave 'nails' natural OR enhanced, the credit they so deserve!! Look forward to hearing from ya'll!!
I'm lucky enough to work in all the A list mags and many of the others and know most of the main beauty journalists. Am probably not saying what any of you want to hear but, without exception, the journos are very dubious about artificial nails. They have all had bad experiences but try very hard to write positive things. The reason they write about polishes is because this is the easiest option!
I do my best to convince them that artificial nails are not damaging (in the right hands so to speak!) but it is difficult when they all have such (personal) horror stories.
I am hatching a plan to try to bring the best side of the industry to the attention of the media and, after talking to just one of the A listers, think i can get the necessary support.
The media is where all of your new clients will come from so they must be made to understand what it is all about. The more unusual approaches certainly attract attention but also encourage a very big chunk of the media to believe that the 'footballers wives' look truly represents the industry. We all know this is just a small part and great looking, strong nails, whether natural or artificial, are what its really all about.
Watch this space.
Marian Newman
