Quite frankly, for now, I'm heartbroken by the lack of loyalty of my clients.
Hey gr8nailz, from what I have read from all your posts, you seem like a great nail tech ( just like your name..!) and I am sorry that you feel so dishearted at the moment about your clients. :hug:
NSSs have robbed that from us by undercutting us price wise. The art of nails is being lost. It's become utilitarian.
I can see from your price comparison that the prices between nss and standard salons in American seem a big difference, but actually in the UK, the nss are not always that cheap.
The ones along my high street, for example, they charge £25 for a set of enhancements with just plain pink powder, if you want forever french, then they charge you an extra £5 to 'spray' it on, and then if you want high gloss, they charge another £5 for UV gel top coat. So all in total, you pay £35 for a set of nails, which, is actually MORE than a lot of qualified nail techs on here..!!
My real question is, why are most of us so sure that the ONLY reason our clients go into these salons is because of price and price alone..? Are there any other aspects or, dare I say, advantages of these salons that we are dismissing..?? Yes, we all know that their
procedure in doing nails is wrong, but are the nails they do really that rubbish...?
Personally, I have seen these girls in action.
I am sure some of you will disagree with me but I am actually amazed by their APPLICATION SKILLS.
'Application skills' as in when the product actually hits the nail and is made into an enhancement.
They are precise, in control and can make a nail in 10 secs with minimal buffing afterwards. These girls do not waste time and is extremely quick at what they do. I am a qualified nail technician but I will be the first to put my hand up and say I can not do what can they do in their time. Is that then not a big advantage..? something that a lot our clients actually wants..? Quick beautiful nails in seconds...??
I have also heard on here that the nails they do are of 'factory' standard. The exact same flat square nails throughout for everyone. This is true, but however, is this true because they really
don't have the skills to make a good nail..? or is it true because they simply have not been
taught to how to make a good nail...?
So, if one day, these girls are actually taught by a reputable company and then end up using their reputable products, then will they then not become even better and even quicker than they are already...?
Theory, nail shapes, Health and hygiene or even apex placement are easy to learn, the hardest part of becoming a great technician is learning the application skills, which actually, a lot of these girls are already highly competent in.
So, take for example if the nss do up their game and use branded products and gain education. Then they may have to put their prices up accordingly, therefore making their set of nails £50 instead of the £35 they are charging now. And the table turns, it will be THEM who becomes the better 'professionals', it will be THEM who are the higher standard salons and it will be US who becomes the lower end of the market maybe even refering to as 'discount stores' because we are cheaper.
Then how would that make us all feel....??
Again, I must stress, that I ask these questions not because I agree with what the nss does, but I am trying to help us see the 'problem' in a different way. Maybe if we can view things in a different perspective, then we may be less angry about problem and use the time instead to improve on ourselves and up our own standards ready for whatever competition...?