That's fine Lauren, I understand that you are passionate about your brand, and that's a good thing! I think I may have not explained myself as eloquently as I could. The 'exactly the same' I was referring to, is the use of perm lotion and neutraliser, and the similarities in the way the treatment is performed. There can't be many ways in which to perform this treatmet apart from perhaps the tools used?
The only difference as far as I can see is the use of shields instead of the perm rods, of course there are always subtle differences, that why there are 101 different facials, and companies doing wraps etc. However, to say LVL doesn't use a perm lotion, when clearly it does, is just a little bit sheeple in my opinion.
Also I think you'll find that if you research where the glue and lotions originate, they will be the same manufacturer, just packaged in different brand boxes.
Do you have a problem with your glue going gunky? No war, just questions and facts. xx