I am an artist and I am more than capable of offering nail art services and I always did offer it in the salon and had many examples to show clients.
But, everyone knows I am not an advocate of nail art. So why not? I'm an artist, I can do it even better than most, so why do I not champion it?
Pure economics. The reason I do not champion the service in the UK is
generally speaking, because the amount of people who come in to the salon and want it, is a
minute proportion of most people's business.
Purely based on my experience in the salon my ADVISE to new nail techs is ... NOT to go overboard spending heaps of money on products to do nail art when the clients do not ask for it! And the reason they don't ask for it is that they won't pay for it. Simple. The other reason is that many who want to offer nail art are not particularly artistic and it looks pants if you can't do it beautifully.
By nail art, I am not including the odd diamonté or glitter or coloured tips .. I am talking about hand painted nail ART or 3D or embedded etc which takes heaps of time and for which you do not get paid what it is worth.
One reason why Minx veneers are SO popular and becoming more so by the minute is that Clients
CAN afford Minx and the designs are perfect on all 10 nails. No wonder they are popular. You can charge a reasonable amount AND get paid for your time and effort. Perfect!
So many new people come into the nail industry all excited about doing nail art before they can even do nails!! What a waste of time and effort for a minuscule number of clients who are interested.
Now whenever I post like this and on this subject I get all these technicians who write in and SAY, that all their clients have nail art and blah blah blah!! Sorry, I do not buy it and I don't buy it because
I never see it. I travel all over the world pretty extensively and I never see it!!! NEVER. I see thousands of French but barely a diamonté in sight.
I've no doubt that there are
some who have made nail art a niche market but generally there is little call for it ... but the emphasis on it in our trade mags etc is huge and quite disproportional. There are people whose whole reputation rests on nail art and it is barely a part of what we actually do as technicians.