Scantily-clad women and beer on tap: two things not normally associated with a men's hair salon. But one American franchise company called Knockouts is taking a different approach to the traditional grooming experience.
Described by some as 'Hooters and haircuts', Knockouts' customers get a styling or beauty service from ladies wearing mini-shorts and low-cut tops. And if their attention isn't sufficiently gained by the attractive employees, then watching a sports match on their individual flat screen TV or drinking complimentary beer might do the trick.
The sports-theme concept has turned Knockouts into a rapidly-growing franchise network in the US, gaining a strong fanbase with men across a host of states.
However, it hasn't been without controversy. One of its latest openings in Wisconsin has gained media attention after a member of the council insisted the salon was not appropriate for the Wauwatosa area. Alderman Don Birschel opposed Knockouts by comparing it with an escort service. The salon eventually got the go ahead last week but a ruling is to be made on whether it can provide massage services.
Described by some as 'Hooters and haircuts', Knockouts' customers get a styling or beauty service from ladies wearing mini-shorts and low-cut tops. And if their attention isn't sufficiently gained by the attractive employees, then watching a sports match on their individual flat screen TV or drinking complimentary beer might do the trick.
The sports-theme concept has turned Knockouts into a rapidly-growing franchise network in the US, gaining a strong fanbase with men across a host of states.
However, it hasn't been without controversy. One of its latest openings in Wisconsin has gained media attention after a member of the council insisted the salon was not appropriate for the Wauwatosa area. Alderman Don Birschel opposed Knockouts by comparing it with an escort service. The salon eventually got the go ahead last week but a ruling is to be made on whether it can provide massage services.
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