Get out there drag them up to the salon!
This is exactly what I would do!!
I would head out onto the street and hand out the flyers myself, telling people about the services you offer and inviting them in for a glass of bubbly.
Pop into as many local businesses as you can, including Hair Salons and offer the owners a free treatment if you have to and maybe a discount for staff.
You know yourself what you tend to do when a flyer comes though the door... be honest here, you'd chuck it straight in the bin wouldn't you?
Flyers are OK, but won't get enough people in the door in my experience and I would never go to an open day just because I saw an Ad or a flyer... I'm sorry, but I'm being totally honest here... the one thing that WOULD get me in through your door, would be a referral from a friend... I know it's catch 22 when you start out, cause how can I get that referral unless you have the clients to begin with?
I did a LOT of freebies when I started out and I was lucky to have my Beauty Salon over a Hair Salon, so I went into the Hair Salon and offered the owner a freebie and did some files and paints for clients who were having their colour done... I also handed flyers out to local Shops, but made it my business to introduce myself to the owners of the shops and had a little chat and offered them a freebie too if they would let me leave the flyers in their shop.
It took some time and I spent a lot of time playing the waiting game and eventually I became very busy and the Salon was a great success! (I think it took me a year to have a full book)
Now get out there and drag them in if you have to!! :lol: :hug:
You can do it... it will just take time, so don't get upset :hug: