All around us salons are failing and closing down. Resorting to crazy offers via Facebook (£12 wash cut and finish anyone?). We have been trading for 36 years in a town saturated with salons, we have one either side of us. Lowest price we offer is a walk in cut and finish for £25 but we have had to withdraw that as we couldnt ever do walk ins!
I think you onlu get a certain type of client when you offer £15 Cut and Finishes or £8 lashes. They tend to be the sort of client who are ultra high main, liable to complain and if you put your prices up in line with inflation you never see them again.
Our philosophy is why pander to transient bargain hunters when fantasic customer service, amazing training and the best staff will earn you faithful, lifelong guests? Our guests have loyalty cards and little things like free fringe trims, head and neck massages. It is these little touches that earn your guests faithfulness NOT cheapening your staff and your salon with rock bottom prices.
Its also worth noting that in 36 years we have never had to advertise.
just me
I think you onlu get a certain type of client when you offer £15 Cut and Finishes or £8 lashes. They tend to be the sort of client who are ultra high main, liable to complain and if you put your prices up in line with inflation you never see them again.
Our philosophy is why pander to transient bargain hunters when fantasic customer service, amazing training and the best staff will earn you faithful, lifelong guests? Our guests have loyalty cards and little things like free fringe trims, head and neck massages. It is these little touches that earn your guests faithfulness NOT cheapening your staff and your salon with rock bottom prices.
Its also worth noting that in 36 years we have never had to advertise.
just me