Thanks Jigglyb4ll
though I did chuckle when you said the hangers-around were called "lurchers", I think you meant "lurkers". I'd be in a world of trouble for calling people on my Facebook page dogs
Two quick points though I'd like to add.
1. Don't get hung on the metrics/numbers. the only thing that matters for a Facebook business page is the effect is having on your turnover. You could have 100,00 views on a story, but if it's not going to affect your business then it's irrelevant. You could have another story with 50 views, but if that leads to 10 people ringing you to book in. Then it's performed better.
Make a story relevant (they don't want to know what you're having for tea- it's not a personal page) make it useful (give tips, advice, give them offers) and THEN give them a "call to action", tell them what to do with that information, either by phoning you, emailing you or posting on the page itself.
2. Facebook isn't a magic bullet. It's a multi-bilion pound business, and they don't make that money by giving away too much for free. There is a limit to what you can achieve before you have to start paying for stuff. Anyone putting all their eggs into one basket with Facebook (which is tempting because its free and its firing all these big numbers at you) is making a big mistake. It HAS to be part of a "marketing mix".
p.s. Make sure the page itself looks good- we're in the aestethics business afterall.
p.p.s This is my FB page- I update it daily with examples of my work, advice, links to my email marketing newsletters, allsorts.
https://www.facebook.com/VerveDesigns