I started in a hairdressers on November 1st 2007 and it is going very slowly. so far I have seen 23 clients since then, some of them more than once.
I have managed to cover my 'reduced' rent every week excepting one week.
My reduced rate has now been lifted, so am not sure if I'm going to cover the rent let alone make any money this month.
The HD downstairs are great, I have my leaflets and posters displayed everywhere. I can mingle with the customers and talk to them/hand my leaflets out.
I have offered free hand massages or mini Indian head massages a few times to get people into my domain.
I have sold loads of gift vouchers so hoping that generates some business as they expire end of Feb.
Have given free back massage gift vouchers to 5 local school christmas draws for 'free' publicity.
Have spent £40 on a few leaflet drops (which so far haven't generated a single client).
I must admit to obsessing totally on covering each week's rent, and have been known to do a little dance once that is covered, as after the nominal treatments, the rest is profit.
I heard that it takes 3 years to make a business, but a year sounds more feasible.
I also offer special offer treatments to last a full month. November's special offer was a 40 minute Reiki for £15. December's special offer was a 30 minute back massage for £15.
January is NEW YEAR - NEW YOU DETOX SPECIALS (I have 4 recommended treatments).
I am already starting to order the valentines and mothers day gift vouchers and postcards from vistaprint.
BTW I have NO clients booked in for next week, so already worrying!!!