Hi
I dont think I will be flavour of the month again but here goes.
Starting from the top and working down.
url/domian name.
www.spoilt.moonfruit.co.uk
My initial reaction before I look at your site, the domian name reminds me of some exoctic fruit that has seen better days, not a beauty therapist.
What a lot of people do not understand is the only thing moonfruit (and any other free site for that matter) wants to promote is itself, defo not you or your site. To prove this the first thing you see when your site loads is Moonfruit and the dam logo follows you down the page.
In saying that I do not know what your intention for the website is, if its just for online prescence then fair enough, but I certainly wouldnt be giving out business cards with the said domain name on.
In your own words you said that you do not know your market....this is number one before you even go into business, never mind building a website.
Most people make the critical mistake of building the site for themselves not their potential clients, there are so many considerations when defining your Target market.
Lets for arguments sake say your Target market are women aged between 18-30, disposable income, etc etc, then you need to stick to this and create all your identity towards these women, not 40+ year olds nor 17 year olds, even though you may get 40 year old customers they are not your target, but hay ho thanks for the custom.
To work out what your target market do, where they go what they like can be very very expensive, so instead of paying through the nose for this type of information, use what you already have available to you...the tinternet....It is the best place in the world to cheat and use information that plc companies have paid masses of money for.
Magazines are always a great start as they all have different target markets and would of spent thousands researching their target....and this may sound stupid but Toyota spend more money on colour psychology than any other company, they do this because they know it is vitally important part of marketing.
Going back to magazines, I am guessing that Grazia is targeting more towards the same sort of market as beauticians, use this to your advantage.
Grazia Daily: Grazia Daily Home
The same as cosmopolitan their target is women aged between 18-39
fashion, beauty, sex, relationships :: Cosmopolitan
Look at their sites and copy colours layout etc etc.
Going into a different target for example look at Ideal Homes, their target market will not be the same as you and looking on their site you will see the same sort of layout but they have toned down the colours to the other two just mentioned.
Ideal Home, Britain's best-selling homes magazine
I could go on forever and a day about colours, and how choice effects the repsonse of potentials.
Going back to your site, you need to understand the foldline of a website, and what are know as "Grabbers" The foldline is the very first thing the client sees before touching a scroll bar, this is where you have approx 4seconds to grab their attention and make them read on and move the mouse to navigate. Your corporate image is not classed as a grabber....Customers in this day and age want bargains, savings
You are nearly there, if it was me building your site I would make the "Spoilt" logo 300x100px and have it in the top left.
Then the 25% off, make this the size as what your current logo is and place it in the same place as where your spoilt logo is...Thats your "Grabber"
Moving down the page the text is very dull against the background, aligned central, this does not make for good reading. Left aligned, go with what people are used to.
Top Tip. I havent checked the copy but the most effective way of checking for spelling mistakes is to read backwards, if you read forward your brain will pre-judge the next word and you unintentionally skim read it. Reading backwards makes no sense to the brain so you examine each word. Again I could go on and on about the importance of writing good copy.
I also notice you have in the write up "covering Wantage" etc etc, use google local to your advantage as you can use the set up and tell google the areas you cover and this will work with your organic/natural listings, make sure you tell google local the areas you cover and google will gladly put 2+2 together and will help with your rankings if people search for "Mobile Beauty Wantage" google will see you have that area, put you in the top for local and see the domain name appear in the organic listings too, so will pull you up from there.
This not only saves you space for proper keywords it makes the text more readable to the user.
DO NOT use google adwords to try and help your organic listings it wont work.
Think I have given you enough to go off so will leave it there, but I hope it helps.
