Goals without firm plans of action to back them up are not goals at all; they are dreams with no substance.
For goals to have meaning, they should be specific, be measureable, achieveable, realistic and timebound. Certainly, if you don't know any of that, how will you know if you achieve your goal?
It is not enough to say I think I can get to my goal. That's not motivating- in fact it's absolutely the opposite! If you can't achieve anything, or don't know what you want, then you'll never do anything!
For me personally, I am definitely growth driven - at least in the medium term. My long term goal is to achieve perfect financial freedom; to not HAVE to work to sustain our family lifestyle but to be able to choose to because I want to. I want to achieve this by the age of 45. It is realistic for me, because I have 17 years to do this which is plenty of time and, achievable because we have a good income and by investing wisely we can create a decent return on our money (we are in the process of acquiring a do-er up-er which will give an approx 8% yield; this will in turn be sold and the process repeated).
My specific business goals are to continuously improve my skills. It is not enough for me that I became a Grand Master, there are always things to learn - whether that be new products or techniques. Or even in the actual service delivery itself. I constantly ask myself "if I were to have received that treatment, would I be happy with it? Was there anything that I could do to improve customer experience - or indeed, my own". I make the commitment to my clients to attend at least 3 training courses per year - too many would not be achieveable in my current state without employing anyone and too little would not make a difference.
Anyway, I think that's enough rambling. Suffice to say, being stagnant is not an option for me - or any successful business owners. I bet even if they don't realise it, they will still be aiming for growth!