unas escarlata
Well-Known Member
The reason I am asking this is because this is a really powerful form of advertising that I think a lot of people are missing out on.
I spent 8 years running a branch of a worldwide franchise that has logoed vehicles running around in 80 different branches across the UK, with over 500 logoed vehicles in the fleet. In addition, last year, we/they distributed hundreds of thousands of leaflets in door to door campaigns. A customer research exercise uncovered some very interesting facts - not least of which was that every one of the customers interviewed had had leaflets through their doors on more than one occasion, but they all cited the car as being the thing they noticed the most. I was called many a time by someone following one of my teams. Of course, as beauty/nail/hair techs we don't have the large numbers of vehicles that a franchise organisation does, but the principles of advertising are ones we can all capitalise on relatively inexpensively.
Logo up your car with your salon/business name and phone number - especially mobile techs. Bio sculpture (as I'm sure do many others) offer window stickers - have one in your car. At each home where you have a client, flyer or business card 10 houses each side of your client and 20 opposite (where possible) or make up a small leaflet on the PC - we are in your area - please call. If they are home, they will have seen your car and they will see your flyer. They may not do anything about it the first time they see it, but your name/brand will be loosely imprinted in their mind. Next month, do it again. It doesn't cost a lot but is quite likely to bring in some business.
You may be :suprised:
I spent 8 years running a branch of a worldwide franchise that has logoed vehicles running around in 80 different branches across the UK, with over 500 logoed vehicles in the fleet. In addition, last year, we/they distributed hundreds of thousands of leaflets in door to door campaigns. A customer research exercise uncovered some very interesting facts - not least of which was that every one of the customers interviewed had had leaflets through their doors on more than one occasion, but they all cited the car as being the thing they noticed the most. I was called many a time by someone following one of my teams. Of course, as beauty/nail/hair techs we don't have the large numbers of vehicles that a franchise organisation does, but the principles of advertising are ones we can all capitalise on relatively inexpensively.
Logo up your car with your salon/business name and phone number - especially mobile techs. Bio sculpture (as I'm sure do many others) offer window stickers - have one in your car. At each home where you have a client, flyer or business card 10 houses each side of your client and 20 opposite (where possible) or make up a small leaflet on the PC - we are in your area - please call. If they are home, they will have seen your car and they will see your flyer. They may not do anything about it the first time they see it, but your name/brand will be loosely imprinted in their mind. Next month, do it again. It doesn't cost a lot but is quite likely to bring in some business.
You may be :suprised: