Hmmm... I guess colour is subjective & computer monitors vary but all the swatches & marketing material I have seen definitely show it as pink. It's described officially as "pink lilac" & certainly I think it's one of the more accurate matches to the promotional material - I was pleasantly surprised that it so closely resembled the pics as that's quite rare.
I've attached 2 swatches from google which are identical to the colour mine is. I bought it from cosmoprof, who are official stockists, and certainly it also matched the swatch sticks they had in store.
Just edited to say I saved the second image as "All Haile the kind" accidentally but can't remove.... predictive text doesn't like me.