I dont think power polish is a marketing term, to me it distinguishes itself in the market.
That's exactly what a marketing term does! But "POWER POLISH' does not say anything scientifically about the product As i understand shellac is a step up from polish, its applied the same way (including how you pep the nail) but its cured under the cnd uv light so instantly dry and your good to go from the off. So really power polish to me fits that description perfectly- its a polish with umph!
Shellac isnt a type of gel polish at all either, theres no gel in it.
That is incorrect, Shellac is a hybrid gel polish. Shellac does contain gel and gel ingredients as well as solvents and pigments. Read the MSDS or listen to Jan Arnold's earliest descriptions of Shellac. Perhaps it is more accurate to say Shellac is not just a gel polish, but it is scientifically incorrect to say it is not a gel polish at all.
Im going out on a limb here but why would another company advocate using another companies products? Science aside here, and please no one think im rubbishing harmony or other brands, im not im always checking out other products but yet to find one i need (not want lol) to invest in, but really going back to the original question, if gelish have so many colours available and as some have said thats whats swayed their decision, why does anyone need to use colours from one system in another. I know its not as black and white as that i carry mainly cnd polish but have nubar and opi but do you see what i mean? To me it just seems a bit odd.
It is very simple; by allowing other brands to be used with it, Gelish opens up a whole range of colors to its customers. That way, if one sees colors in another brand, one does not have to leave Gelish to use it. Regardless of what you or I may think, the lack of a broad range of colors is one of the perceived major failings of Shellac. Harmony obviously saw that and capitalized on it. That said what over rides all of this is product chemistry- gelish is a gel polish and simply shellac is not.
Yes, it is. It just isn't 100% gel. And further to that is insurance- if we check the fine print of our insurance its more than likely insuring you to use the whole system as per the manufacturers instruction, so you use gelish with a shellac colour, harmony says hey you can use shellac, cnd doesnt.
Now I'm not saying that Shellac isn't a great product. It is and our clients love it. But as nail professionals we need to separate the fact from the marketing hype - and companies like CND and OPI and Harmony have a lot of hype going. Shellac is a gel polish, a hybrid gel polish. It is not the only one - Light Elegance P2, IBD Gelac and LeChat Perfect Patch come to mind. Shellac and the others exist on a spectrum from being like regular nail polish to 100% gel - but they are all gel polishes.
Love n hugs x x x