Dermalogica, Decleor or Comfort Zone?

[pinktnb]

Hey there, I am still undecided so decided to enlist the help of people in the know.

To be honest I dont have a huge call for skin care so i was hoping to develop this, and I find it really difficult to retail. My clients dont seem interested so should i go for a well known brand?

I do not have a shower in my beauty room either.
I would like to specialise in anti-aging treatments and eye treatments, but i am sure all products can be tailored for this.

Hope you can give me some advice.
Thank you in advance x
Emma

 

[Martin Duffy]

Have you contacted the companies? It's worth getting the reps out to demonstrate the products, talk about what training/marketting etc they offer as well as discuss opening orders & so forth. Most skincare houses also offer training in retail skills as well as the standard product/treatment training; I know Decleor do.

I use Decleor in my salon & have used Dermalogica in the past, and although I would personally say go for Decleor everytime, it's best if you look at what kind of skincare you want & what suits your business & clients. Also look at your competition, there's no point in getting in a product range if the area is already saturated with it!

On the subject of showers, I do body treatments & just use a bowl of water, sponges, hot towels & dry mitts to remove the products, which works fine!

 

[pinktnb]

Thank you Martin.
Ive spoken to the reps of all these companies on the phone and they have all offered to come out and demonsrate.
At the moment I am leaning towards Dermalogica due to the impressive training they have on offer ALL FREE!
Although my local college & another salon use the products i think it may be a good starting point, introduce clients to the treatments then maybe head down another skin care brand.
Why did you changed brands?
How are decleor on after care? Are they helpful once you have opened a new account? I guess this may also depend on which rep you get.
Thank u again

 

[Martin Duffy]

The Decleor training is also free. I used Decleor in 1997 in one of the first clinics I worked at, then moved through a few other salons using different brands (including Dermalogica), but as soon as I set myself up I went back to Decleor as it was the best results & retail wise out of all those I had used. I had quite a few allergic reactions with Dermalogica, didn't like the consistency of some of the products & felt they were becoming a bit of a 'college' brand - that and everyone and their dog seems to have them in their salon! But then we all have our preferences! That & I personally feel the French are the leaders in skincare.

The rep comes out every month, they have constant promotional support & are exceedingly friendly. You also get free samples/marketting/promotional material based on how much you sell. Couldn't recommend them more highly!

 

[pinktnb]

You should be a decleor rep, youve sold them more to me than the rep!!!!
I have heard quite alot about reactions from dermalogica! It is defo just a preference.
Just checked decleor do 2 weeks free training, 1 week face 1 week body. That is quite a bit of time of work, bang goes the holidays lol. Dermalogica do ongoing day training for anyone else who is interested.

 

[raajk]

I just opened up recently and i went with Dermalogica. Great range of products, excellent support and brilliant training for FREE!

I dont have a shower in my salon all there body treatments can be carried out without a shower which is good to know.

I have people coming in off the street just to buy the products and they have a great Age Smart Range and the mens range which is great to promote to try and get guys into your Salon.

I was impressed with Dermalogica from the start and have always heard positive things about it. Can't really comment on the other two but hope that helps x

 

[megaone]

would dermalogia sell to a home based salon? if so how much do you think it would cost?

 

[raajk]

would dermalogia sell to a home based salon? if so how much do you think it would cost?

I am not entirely sure, why dont you have a look at there website www.dermalogica.co.uk they have a free phone number you could give them a call and ask the question x

 

[kellyk]

i would go for dermalogica every time, i use decleor at my hotel im not a fan of it, and as were in a time when people are really watching there money clients just will not pay there price's we have really seen a loss in our product sales and they keep putting there prices up

 

[Lynne Baker]

I have a feeling that the startup package from Dermalogica runs into the thousands. You could do far worse than SwissDermyl which has fabulous facials, easy to sell retail, free training and promo materials, and no minimum order - ever.
I knew I didn't want to use Dermalogica because the world and his dog does it, it can be bought off eBay - so your retail is jeopardised, and no way was I playing the whopping great minimum order game!

 

[Martin Duffy]

as were in a time when people are really watching there money clients just will not pay there price's we have really seen a loss in our product sales and they keep putting there prices up

I don't think this is an across the board situation as my retail hasn't dropped off at all, my Decleor retail continues to increase every month. Also, as it's a name that people recognise & trust I have a lot of people who nip in to just buy their products, and quite a few of those I have converted to Decleor facials.

As for the price rises, I would hardly say they keep rising, they put them up between 50p & £1in November, as have many other brands, including Jessica, and since the VAT cut that has pretty much put them back to their old price anyway.

I also agree with Calla, one of the main problems with Dermalogica is saturation in many places - the high street is full of Dermalogica salons, which makes it very hard to have a USP when you're using them.

I think a lot of it boils down to the fact that most colleges use it & those who leave college automatically go with what they know, rather than research other skincare houses for their suitability. I think the colleges should at least inform their students of some of the ranges on the market & their philosophies, I've had work experience students that have never heard of Guinot, Darphin, Decleor & the like, which is ridiculous! There are so many skincare houses out there & I think it's a shame more people don't investigate them!

 

[bombini]

Out of the three do you have a range that you prefer ?

I think one of the main reasons for choosing a range is that YOU should love it, if you are not committed to the range you won't sell the treatments or products that easily.

You will always find that some ranges are saturated in certain areas. Elemis is very popular in my area, there are at least four spas within a 5 mile radius that all use Elemis. I use Dermalogica and there are a several salons near me that stock the range admittably if it was just me I would probably have higher retail sales but Dermalogica was the range I wanted to work with so I was prepared to make the sacrafice. Yet where I live (15 miles from my salon) in a town much, much bigger than the one I work in there is just one salon to my knowledge that uses Dermalogica.

It doesn't really trouble me either about the products being available on the internet as all of the big name brands are, because the demand is there for the products. The reason the smaller brands aren't flooding ebay and the like is because nobody has heard of them........

Im not saying its right that the products are available to buy online but most consumers that do buy from the internet are the ones that don't have treatments and wouldn't buy the products in the first place if they couldn't get them cheap.

Just to add Comfort Zone is lovely and I know they used to ensure that there wasn't another stockist within a 10 mile radius, this was a few years ago so may have changed,

 

[Lynne Baker]

The reason the smaller brands aren't flooding ebay and the like is because nobody has heard of them........

Or, as in the case of SwissDermyl, if you're found selling product on eBay you lose your authorised status...

 

[pinktnb]

Ive read alot on Nimue as well, whats your views on this? Is it a discount brand? Does it retail well? i contacted them today and they are sending me out some info.
It seems every product range has pros and cons. This is so difficult. The initial outlay in a fragile market is nerve wracking!!

 

[Katykitten]

would dermalogia sell to a home based salon? if so how much do you think it would cost?

Dermalogica will sell to a home based salon IF you have a designated treatment room

So if for example, you have a spare room/conservatory and you turn it into your salon and that is the only use for the room then that is fine

But they won't sell if you just put up your treatment couch in the living room whenever you have a client iykwim

I'm not very good at explaining things

HTHs xx

 

[megaone]

Dermalogica will sell to a home based salon IF you have a designated treatment room

So if for example, you have a spare room/conservatory and you turn it into your salon and that is the only use for the room then that is fine

But they won't sell if you just put up your treatment couch in the living room whenever you have a client iykwim

I'm not very good at explaining things

HTHs xx

no i understand, i do have a spare room where i do my nails and waxing from, so my couch is always set up, I'd say it would be expensive to set up though, but I'd love to use them cos that's what I'm training with at the minute but our tutor said it would cost about 10,000 euro now i didn't think it was that dear

 

[Lady_Stardust]

I'd go for Decleor. I've used comfort zone before and found it appalling. All smells like some distant aunties cheap perfume and does nothing for the skin. This is inly my opinion of course, but i don't like reading the ingredients and finding parfin liquidium at number 2 on the list.
I've no experience on dermalogica so can't comment on that apart from the usp side of things. I see a lot of dermalogica salons around.

 

[Girly]

Hello! I currently use Nimue and they are fantastic - the service I get from them Im also really pleased with! Nimue is quite easy to seel on the retail size as you see the results from clients using it at home as well as coming for treatments,

Susan Molyneux is the distrubutes Nimue in England,

Hope you find the right range!

 

[Urban Geek]

I have just been on two days training with Dermalogica. The training was very thorough and I really enjoyed it.

However, I was really disappointed and a bit put-off to find that apart from supplying quite a few colleges, they are also supplying and teaching Dermalogica in schools.

It really has raised a massive question mark for me.

 

[kiatworcs]

Hi

I have about 5/6 salons around me and our beauty college also teach using dermalogica and sell.

But to be honest none of us have problems selling the products as sooo many people know about dermalogica there seems plently of clients to go around.
:hug: