mum
Well-Known Member
(Sorry Mods!!! I'm not asking a question! Please move to right place if necessary)
Can I ask all the nail techs on here to consider something I believe is really important?
There is a relatively small percentage of the population who regularly use the services of a professional nail technician. Of that percentage the vast majority are natural nail clients who want to have a good manicure or pedicure.
Obviously, there are areas and salons who are booked out with artificial nail clients. This proportion is low and those salons are doing a fabulous job (rather too many discount salons using MMA that we would like but that is up to the industry to change)
I am talking about the general population.
Manicures and pedicures are one of the most desired beauty treatments and they are enjoying a massive upsurge in popularity.
People can paint their nails at home. Maybe not as well as a professional but it can be done! The sales of nail polishes support this!!! Compare it to hair: most people can blow dry their hair but they can't cut it!!
Nail professionals need to provide a service that can't be done at home for the natural nail clients.
The new advances in nail colour provide the perfect vehicle for this!! Who can resist having a nail colour that is instantly dry and will last perfectly for 2-3 weeks? So many don't have a manicure because it costs money and time but will chip or dull in a few days!
I strongly believe that the client should have the option of removing their colour without being tied into returning for this. They will love the service so will return anyway (Shellac provide perfect removal packs for this purpose)
The professional industry now have the perfect solution for the natural nail client! It is the answer for the high maintenance woman who has limited time. She can give a little bit of time (30 mins) every 2-3 weeks to her nails and forget them in between! How amazing is that???
Yes there are those that need a new colour every day or so but most busy women don't have the time for this and just want gorgeous nails all the time.
Shellac and Gelish are giving the industry a gift!!! Nail professionals now have the service that should be attracting ALL of the potential natural nail clients and providing them exactly what they want! No more the excuse that their polish only lasts a few days!
Change is difficult to embrace. Judging by the threads on here the change is causing so much unnecessary 'panic'. Nail professionals have an opportunity that must not be missed!!!
'Nails' are the biggest fashion accessory at the moment. Nail professionals have the best advance in nail colour since nail polish was first available since the 1930's. The opportunity to increase salon clients is now! More than it has ever been!
Stop finding the negatives! Use this milestone in the history of 'nails' and attract the massive amount of natural nail clients that are there (in case you're not sure, they are the ones that actually don't want artificial nails or mega long nails or fancy 3D nail art. They just want nice nails!)
This is a moment in the nail professionals history that needs to be embraced! If you are struggling to find clients for enhancements then stop looking and find the far bigger natural nail client base that is there for the taking. You can offer them something that they want but cannot be done at home!
55 million bottles of nail polish sold in the UK every year prove this!
Can I ask all the nail techs on here to consider something I believe is really important?
There is a relatively small percentage of the population who regularly use the services of a professional nail technician. Of that percentage the vast majority are natural nail clients who want to have a good manicure or pedicure.
Obviously, there are areas and salons who are booked out with artificial nail clients. This proportion is low and those salons are doing a fabulous job (rather too many discount salons using MMA that we would like but that is up to the industry to change)
I am talking about the general population.
Manicures and pedicures are one of the most desired beauty treatments and they are enjoying a massive upsurge in popularity.
People can paint their nails at home. Maybe not as well as a professional but it can be done! The sales of nail polishes support this!!! Compare it to hair: most people can blow dry their hair but they can't cut it!!
Nail professionals need to provide a service that can't be done at home for the natural nail clients.
The new advances in nail colour provide the perfect vehicle for this!! Who can resist having a nail colour that is instantly dry and will last perfectly for 2-3 weeks? So many don't have a manicure because it costs money and time but will chip or dull in a few days!
I strongly believe that the client should have the option of removing their colour without being tied into returning for this. They will love the service so will return anyway (Shellac provide perfect removal packs for this purpose)
The professional industry now have the perfect solution for the natural nail client! It is the answer for the high maintenance woman who has limited time. She can give a little bit of time (30 mins) every 2-3 weeks to her nails and forget them in between! How amazing is that???
Yes there are those that need a new colour every day or so but most busy women don't have the time for this and just want gorgeous nails all the time.
Shellac and Gelish are giving the industry a gift!!! Nail professionals now have the service that should be attracting ALL of the potential natural nail clients and providing them exactly what they want! No more the excuse that their polish only lasts a few days!
Change is difficult to embrace. Judging by the threads on here the change is causing so much unnecessary 'panic'. Nail professionals have an opportunity that must not be missed!!!
'Nails' are the biggest fashion accessory at the moment. Nail professionals have the best advance in nail colour since nail polish was first available since the 1930's. The opportunity to increase salon clients is now! More than it has ever been!
Stop finding the negatives! Use this milestone in the history of 'nails' and attract the massive amount of natural nail clients that are there (in case you're not sure, they are the ones that actually don't want artificial nails or mega long nails or fancy 3D nail art. They just want nice nails!)
This is a moment in the nail professionals history that needs to be embraced! If you are struggling to find clients for enhancements then stop looking and find the far bigger natural nail client base that is there for the taking. You can offer them something that they want but cannot be done at home!
55 million bottles of nail polish sold in the UK every year prove this!