Hi Lisa! I suppose any definition of being well known depends on which community one wishes to be well known in
Sienna-X, St Tropez, Fake Bake, these are well known retail brands - as in, your average person off the street is most likely to have heard of these above any others.
Nouvatan has an almost cult following here on Salongeek, so while it may not have a strong retail presence, it's a popular choice amongst professionals who use these forums. You often see people commenting, saying they like the solution but they're worried their clients will reject it because they don't know the name - these kinds of fears generally appear to be unfounded. If the quality of a tan is good, it will speak for itself, and this is precisely what we find with Fresh Indulgence also. Many people call us to say that once their clients try it, they don't want to go back.
OMG is most popular among those new to tanning I would say, due to the amount of money they pump into marketing themselves online, being all over eBay etc. (hardcore OMG fans please don't attack me, I am totally generalising here, not trying to offend anyone).
But these are not the only channels or communities in the world. We have a database of several thousand customers dotted not only all over the UK but the world. Our focus as a company has always been on developing and supplying the most natural cosmetics possible. We are by no means at our final destination yet (we may never be - it's always possible to be more natural, more organic), but it's a goal we constantly strive for. This summer will see quite a few exciting developments for Fresh Indulgence and our customers, but I can't give it all away on here just yet
What I am saying is, we have certain core principles as a company that attract a certain type of clientele. The boxes which you will have received your kit in, for example, are made from recycled cardboard. The building in which we base our office was awarded a prize for one of the most eco-friendly offices in London (with ground source heat pumps and solar panels). All of our tanning products are vegan freindly.
I am confident that you and your customers will be very happy with the quality of your tanning solution, but as well as this, it totally depends on who YOUR market is as to whether our brand suits you in the long run.
As an aside but I suppose also quite relevant to your question, Fresh Indulgence is going to be on ITV next Saturday evening!! So fingers crossed they give us a good mention and a few more people may know the name!