I am talking about the 'majority' here. You are correct that some customers may be just as happy to use a technician that offers their own high definition brow service but the 'majority' will want a HD technician and seek one out using the salon finder.
The HD marketing is very powerfull and for a salon/therapist trying to create this hype for themselves would require alot of money and celebrity backing!
Being a HD technician means the majority of branding and advertising is done for you...... people seek you out via the salon finder.
I do not advertise or push the HD brows really as I mainly do permanent make up but Im really busy with them due to having my details on the salon finder and then its recomendations from my existing clients to their friends and family.
So while the training seems expensive I do think you make it back fairly quickly and Nilam is amazing at what she does and deserves to command those prices.
The brand must be doing something right because the courses are fully booked for months in advance.
I dont think its something thats going anywhere anytime soon.........
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What do you mean by 'majority' and what is this based on or is it just an opinion? If nobody in your area offers this service and none of the clients have heard of it, then your own version could work very well when targeting the right people through effective marketing and advertising and advertise as the 'celebrity brow' and state your have combined 7 expert steps to achieve the perfect brow.
If people look up the salon-finder and you're not there then that's fine but someone who know how to advertise properly could gain a lot of clients due to this new treatment.