With a promise to improve hygiene awareness and practices in the UK makeup industry, a new body called the Safe Beauty Association (SBA) has launched.
Quick to make an impact, it is encouraging people to sign its Hidden Truth. Safe Beauty petition, which is urging for beauty professionals and brands to up their safety methods. The SBA already has the backing of influential industry names including Jackie Tyson (chief makeup artist of ITVs The X Factor) and David Horne, (head of education of Jemma Kidd Makeup School), who have been named as SBA council members.
Additionally, SBA offers a dedicated host of free and paid-for services to support professionals in a bid to make behavioral changes across all areas of the industry and at all levels within the various sectors.
For many cosmetics experts, a need for the SBA couldnt be timelier. Recent research uncovered that many makeup professionals were unconcerned or unaware of the risks of cross-contamination. It found that over a third of makeup artists choose to use only their professional brushes over disposable and single use brushes and applicators, and over half have no public liability insurance.
It [SBA] will take courage and determination to engage with and convince the industry to work towards a more responsible Code of Practice, with health and hygiene at its core, explains SBA founder Antoina Hawke. 'Safe beauty' is our watchword. And when you think about it, should there ever be any other kind? I am happy to lead the revolution and I am as passionate as I am determined to make a difference.
Quick to make an impact, it is encouraging people to sign its Hidden Truth. Safe Beauty petition, which is urging for beauty professionals and brands to up their safety methods. The SBA already has the backing of influential industry names including Jackie Tyson (chief makeup artist of ITVs The X Factor) and David Horne, (head of education of Jemma Kidd Makeup School), who have been named as SBA council members.
Additionally, SBA offers a dedicated host of free and paid-for services to support professionals in a bid to make behavioral changes across all areas of the industry and at all levels within the various sectors.
For many cosmetics experts, a need for the SBA couldnt be timelier. Recent research uncovered that many makeup professionals were unconcerned or unaware of the risks of cross-contamination. It found that over a third of makeup artists choose to use only their professional brushes over disposable and single use brushes and applicators, and over half have no public liability insurance.
It [SBA] will take courage and determination to engage with and convince the industry to work towards a more responsible Code of Practice, with health and hygiene at its core, explains SBA founder Antoina Hawke. 'Safe beauty' is our watchword. And when you think about it, should there ever be any other kind? I am happy to lead the revolution and I am as passionate as I am determined to make a difference.
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