I think there are several issues:
- If a child/infant is too young to have an informed opinion on a non-essential treatment then I believe it's wrong. For example a hair cut would be a mother's decision in that it becomes necessary from the age when hair needs styling, but ear- piercing is not an essential. So, a toddler may need a hair-cut but not earrings.
- There MAY be health implications to applying spray tans, varnishes, make-up etc to children who are still developing their immunity systems.
- Girls may develop the idea that their looks are more important than their personalities, academic achievements, sporting or artistic talents. From this they may go on to see themselves as achieving social status through their male partners rather than their own work.
- Although it's healthy for children to develop their sexuality it should be at their own pace and not through the world of adults.
OK. I may sound like an old kill-joy. I'm actually not against child-led dressing up, make-up experiments, playing with hair-styles etc.
I do REALLY question, however, the idea that adult salon beauty treatments should become a routine part of a child's life. And I REALLY, REALLY question the idea that it's just seizing a piece of lucrative business and therefore OK.
Just my opinion.