A Brentwood salon is under fire for offering spray tanning treatments, hair cuts and nail polishes to children and babies.
The new Trendy Monkeys salon, whose launch concept is to serve the under 13s market, has received criticsim from various sections of society who argue it fuels the growing sexualisation of children. It provides special packages for those 'under 6' which includes a hair service and makeup application.
The news comes in the wake of a new government backed report which aims to protect children from raunchy music videos and inappropriate clothing.
The salon, which is featured in the hugely popular programme The Only Way Is Essex, is run by Michelle Devine who told the Daily Mail that, thanks to Trendy Monkeys, kids can "exude confidence, glamour and the desire to look her best at all times, regardless of age".
Some of her customers agree. Maxine Chinowaith, 11, a pupil at St Helen's Primary School in Brentwood told the Brentwood Gazette: "My dad came home from the gym and brought me home a leaflet, and that's how I heard about it. I like a lot of pink, and I will definitely come here again. I think I will try the make-up next time."
To please their younger crowd, Trendy Monkeys' hair stations come equipped with plasma TVs while the reception also functions as a 'play area'.
The new Trendy Monkeys salon, whose launch concept is to serve the under 13s market, has received criticsim from various sections of society who argue it fuels the growing sexualisation of children. It provides special packages for those 'under 6' which includes a hair service and makeup application.
The news comes in the wake of a new government backed report which aims to protect children from raunchy music videos and inappropriate clothing.
The salon, which is featured in the hugely popular programme The Only Way Is Essex, is run by Michelle Devine who told the Daily Mail that, thanks to Trendy Monkeys, kids can "exude confidence, glamour and the desire to look her best at all times, regardless of age".
Some of her customers agree. Maxine Chinowaith, 11, a pupil at St Helen's Primary School in Brentwood told the Brentwood Gazette: "My dad came home from the gym and brought me home a leaflet, and that's how I heard about it. I like a lot of pink, and I will definitely come here again. I think I will try the make-up next time."
To please their younger crowd, Trendy Monkeys' hair stations come equipped with plasma TVs while the reception also functions as a 'play area'.