Lots of questions to be answered. The main one is what's the difference between these and normal extensions and why are they better.
They're not better. If your client has a hundred quid in their pocket and a spare hour and a half, then they want lash extensions, preferably Nouveau Lashes as they're the best. (If I'm coming on to explain, I'm going to get a plug in!!)
If your client wants a quick fix for a single night out and wants a dramatic look and can hide the ugly glue line with make up, then they need a pair of strip lashes fitting. (The Blink and Go range includes a range of strip lashes although these are not the Blink and Go procedure.
Somewhere in the middle, you have the ladies who don't have an hour and a half to spend, wouldn't be seen dead with strip lashes and wouldn't go out without their longer lashes. Blink and Go is a method using different techniques, no isolation (lash technicians will understand this)and an eyes open method and a very realistic, attractive set of lashes can be applied in well under 20 minutes. We have developed the procedure after listening to the needs of clients, celebrities, "city girls" etc who have all said that they don't have the time for a full set of extensions, we're not trying to create the demand, it's already there.
Blink and Go is a brand more than anything. We already have a number of major high street chains taking it on. We've made it easy for you to put it into your salon, similar to the way McDonalds have done. The package price includes advertising literature, branded products, point of sale displays, the notorious chair and training amongst other things. There's over £3000 worth of kit with a double up on the retail items.
To answer one of the easier questions on how long it will take to recoup the initial outlay, £45.00 every 20 minutes means just over 18 hours work to cover the £2500.
Eyes watering is a touchy one. We use the Nouveau Lashes Ultrabond 5 adhesive and one of our major claims on this is that it has virtually no vapour and is harmless to the eyes. It certainly doesn't give off fumes. Hopefully, we can blame the eyes watering on either the dry, air conditioned atmosphere or the draughts in the exhibition hall. I think the leaks from the roof dropped into the audience.
With reference to longevity. I am personally disappointed that lashes are falling off so quickly. In all our trials (and we've been trialling the products and techniques for over a year) we have achieved results that have lasted well over a week. When we launched Nouveau Lashes to the UK, we made claims of them lasting up to eight weeks but chose to drop this when advertising to the public as it created unreasonable expectations. I can offer a multitude of excuses such as watering eyes, bad lighting (yes the flashing lights didn't go down well with the technicians on stage) sleeping on them a bit funny but to be frank, they should be lasting longer despite this so we will look into it, as with all treatments, the biggest variables are the cleanlyness of the lashes pre-procedure and the ability of the technician to work in the conditions.
Please understand that this is a business model which we have created with the help of some brilliant, successful people.
I see I have two PMs so will answer them when I've worked out how to do so.
