Dear Geeks
This makes incredibly interesting reading
You all seem torn between love and hate here
A great example of life in general I feel. This cover has provoked such a wide range of opinions, that I feel it reflects true life.
There will never be a Scratch cover you would all love - that is an impossibility! I wish it could happen, but long ago I resigned myself to the fact it never can.
If it was natural nails - you may hate the pose or the nail colour or the shape of the nails. Let's face it, this is a cover that has created much interesting discussion and debate.
I am very happy to consider any cover image that you would like to throw at me. Just as with this one, one day Denise Wright asked me if I'd seen Mandy's image, I said 'No', so she sent it to me and I loved it. I thought - 'Wow' this is a great, strong image, created by someone who knows nails, who has taken the time, money and effort to get into a studio and shoot a strong, powerful nail image. I knew the nails would not appeal to all, but I know that about every cover I choose. Some months I choose an image where nails are peripheral to the shot, but still have a place and are critical to the overall effect, and other times I choose nails as an essential aspect of the overall style and then, like here, they are the only aspect. I like to appeal to all my readers - and so I try to change the mood and style as much as I can. This, I feel, keeps Scratch exciting and cutting edge (well in my world at least!).
I would be pleased to accept any cover images from anyone in this industry - however, a cover image is not as easy to create as some would believe. Whether we are looking at 'real life' nails or not, you still have to fill critiera. This means it must be fabulous to look at, been shot professionally, taken using a model with stunning fingers, nails and hands and with imagination as well as nail skills. If you feel you can fulfill this criteria, then go ahead. I love to feature real tech's work on and in Scratch and I would like to add that this is the work of a 'working' tech - Mandy is the head of training for NSI UK, runs her own salon, and is an amazing fount of knowledge when it comes to gel nails. She is a fantastic columnist in Scratch and I have massive respect for her knowledge and work. This, I believe, is her first front cover and I'm proud to have published it for her.
For the Geek that is no longer inspired by Scratch magazine - I am sorry. I don't know if that means that you feel I've lost my way - or what? If you want to email me directly and let me know your thoughts I am a willing listener. It is always a terrible shame for me to find out that I cannot deliver in a monthly dedicated nail magazine just what a nail tech wants to see and hear.
And so, to reflect on all I've read, I thank the positive responses I've seen and I recognise the criticisms too.
Thank you
Alex Fox
editor - Scratch magazine
PS- you could start your cover image journey by entering The Great Scratch Shoot Out 2007 competition - there is only one winner who is awarded at the Nailympics ceremony on Monday 21 May (£200 and framed winning image) - but I would be happy to critique all entries so techs know how and where their entry fell short, if indeed it did. With only one winner sonetimes it can be frightening close! (All entries are hung on a gallery wall at Olympia Beauty on 20-21 May and showcased ina feature in Scratch magazine June or July issue.)