If we get about 5-6 people from different backgrounds that can do various different roles then wouldnt it be worth having a meet to brainstorm so to speak and organise this.
It needs to be totally organised, but also differnt roles would have to be assigned to different people. There no point 3-4 people calling the same companies about the same things with different theories or it will just collapse.
I think getting companies to give away 'free' tan is a hard sell! What we need to do is get these companies instead to provide FREE marketing material and also help with the PR. They could also offer specials on the tan for that week specifically. These companies need to make some prof cover their own overheads too.
Tans should be offered at enough to cover the cost of the liquid, plus a nominal amount for charity - say £1 per tan which if 100 therapists joined in and each did ten tans that could raise £1000.
The girls involved would need to be taught marketing skills so that they are helped to retain that client for profit. So for example they have vouchers offering clients there 2nd tan at 50% off, their 3rd for 30% off, their 4th for 20% off etc so they get continued value out of the promotion.
Because its a charity their has to be some monitoring. A website of therapists involved would need to be set up. And we would need some sort of infostructure to get the money sent in for the charity. Perhaps a prize draw for the therapists for each £1 they send in to win something off their tanning provider like tanning solution etc.
There is a lot to consider. But it can be done with the right people, the right contacts and a good plan of action!
Kate
I haven't received my email yet but I hope I have put my email address in right! Lol! It wouldn't be ther first time I hadn't! Lx
I've joined the forum and have put a link on my website to Safe Tan Summer
xx
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