chocolate
Well-Known Member
I have been asked by Professional Beauty/Emap to inform the geeks of the following press release.......
Professional Beauty Autumn and Professional Nails 2007 UNDER REVIEWFollowing its acquisition of the Professional Beauty series of events in December 2006, Emap has announced it is undergoing a period of consultation with the industry in order to deliver the best possible Olympia show in the future. Professional Beauty Autumn & Professional Nails as it is will now not go ahead in 2007. Professional Beauty Spring at ExCeL London and Professional Beauty North at Manchester Central will go ahead as normal, as well as the joint venture with Beauty UK in Birmingham.
"We are delighted with the progress of the Professional Beauty shows at London ExCeL London and Manchester, and we want to stage an equally impressive show at Olympia. We had healthy visitor registration levels and while we had a good line-up of exhibitors, many of our biggest exhibitors have increased their investment in our ExCeL London exhibition next year, which has led the company to review the seasonal buying requirements of this market. Both our visitors and exhibitors have rightly come to expect an outstanding, busy and productive show and we feel that unless Olympia can be that, we are not prepared to deliver a show that does not exceed its expectations in scale and scope. With that in mind we will consult with the industry to tailor it to the specific needs of visitors' autumn buying requirements. Once we have conducted this market review, we will be in a better position to deliver shows timed and targeted to meet the needs of the beauty, spa and nails industry in the autumn," explained Emap TPS' Managing Director Alison Jackson.
"Emap is genuinely committed to developing the Professional Beauty brand and the visitor and exhibitor experience. In order to do so we have strengthened the Professional Beauty team not just with additional team members but also a new Director, Catherine Iredale. Catherine has extensive experience in the trade exhibitions area and she and her team will be liaising extensively with the market to establish the best way forward for Professional Beauty Autumn and Professional Nails."
Iredale is responsible for all the shows in the Professional Beauty series, including the joint venture with Beauty UK. "Professional Beauty is a very strong brand and is the market leader not just because of its scale, but also its ability to track market developments, providing new business opportunities for its visitors and exhibitors. I want to add real value to this market and will be introducing several new initiatives, including an advisory panel from the industry, new features and very creative marketing campaigns."
"It is a shame that we will not be able to stage the first stage of the National Nail Competitions, as these were to be held at the Olympia show, but Professional Beauty is committed to recognising the stars of the nail industry and will be investing heavily in improvements to the nail competitions. We will still be running the nail competitions at Manchester".
Professional Beauty North 2007 and Professional Beauty 2008 at ExCeL London will have comprehensive representation from major brands across all sectors, including beauty, nails, spa and tanning plus new, never-seen-before exhibitors.
Please visit the Professional Beauty website for more information at Professional Beauty - For All Your Beauty Needs - Home or view the thread on the nail section of this site.
Magazines
Exhibitions
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Professional Beauty Autumn and Professional Nails 2007 UNDER REVIEWFollowing its acquisition of the Professional Beauty series of events in December 2006, Emap has announced it is undergoing a period of consultation with the industry in order to deliver the best possible Olympia show in the future. Professional Beauty Autumn & Professional Nails as it is will now not go ahead in 2007. Professional Beauty Spring at ExCeL London and Professional Beauty North at Manchester Central will go ahead as normal, as well as the joint venture with Beauty UK in Birmingham.
"We are delighted with the progress of the Professional Beauty shows at London ExCeL London and Manchester, and we want to stage an equally impressive show at Olympia. We had healthy visitor registration levels and while we had a good line-up of exhibitors, many of our biggest exhibitors have increased their investment in our ExCeL London exhibition next year, which has led the company to review the seasonal buying requirements of this market. Both our visitors and exhibitors have rightly come to expect an outstanding, busy and productive show and we feel that unless Olympia can be that, we are not prepared to deliver a show that does not exceed its expectations in scale and scope. With that in mind we will consult with the industry to tailor it to the specific needs of visitors' autumn buying requirements. Once we have conducted this market review, we will be in a better position to deliver shows timed and targeted to meet the needs of the beauty, spa and nails industry in the autumn," explained Emap TPS' Managing Director Alison Jackson.
"Emap is genuinely committed to developing the Professional Beauty brand and the visitor and exhibitor experience. In order to do so we have strengthened the Professional Beauty team not just with additional team members but also a new Director, Catherine Iredale. Catherine has extensive experience in the trade exhibitions area and she and her team will be liaising extensively with the market to establish the best way forward for Professional Beauty Autumn and Professional Nails."
Iredale is responsible for all the shows in the Professional Beauty series, including the joint venture with Beauty UK. "Professional Beauty is a very strong brand and is the market leader not just because of its scale, but also its ability to track market developments, providing new business opportunities for its visitors and exhibitors. I want to add real value to this market and will be introducing several new initiatives, including an advisory panel from the industry, new features and very creative marketing campaigns."
"It is a shame that we will not be able to stage the first stage of the National Nail Competitions, as these were to be held at the Olympia show, but Professional Beauty is committed to recognising the stars of the nail industry and will be investing heavily in improvements to the nail competitions. We will still be running the nail competitions at Manchester".
Professional Beauty North 2007 and Professional Beauty 2008 at ExCeL London will have comprehensive representation from major brands across all sectors, including beauty, nails, spa and tanning plus new, never-seen-before exhibitors.
Please visit the Professional Beauty website for more information at Professional Beauty - For All Your Beauty Needs - Home or view the thread on the nail section of this site.
Magazines
Exhibitions
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