Can I just ask a couple of questions?:
As I'm starting a new business again after a break I'm very out of touch with certain things, there was no such thing as shellac or gel polish when I worked before. Everyone is saying that hardly anyone wants polish, everyone wants shellac/gel polish, but are people still having polish over their acrylics or do they ask for shellac over their l&p's? (seems a bit over the top to put shellac over l&p to me)
Also re the issue of having an "exclusive" brand of polishes, whats peoples experience of their customers feedback about OPI? I consider it to be a professional brand despite the fact you can buy it in Boots, I mean, a customer can walk into any salon and purchase CND so its just as accessible and doesnt make it any lesser a professional brand just because its available for the end user to buy. Opinions would be appreciated :Grope:
I'm not saying in my above posts that it makes it any less professional, just that having it so widely available to the consumer in other retailers makes it kind of pointless having me retail it. Particularly as I want to maximise my earning potential. If I didn't care about maximising profits, then I could tell clients to rub in some olive oil into their cuticles and use a bog standard hand cream for example, there would be no reason for me to sell them solar oil or CND hand creams if they were all much of a muchness and I charged the same as they were being sold for elsewhere. In fact I would be losing money.
I think my point is being lost tbh. OPI is recognised as a professional polish yes and
used to be exclusively salon only but then they sold out to various other retailers and it is now widely available for anyone to buy in well known chemists as well as other places. If I used a polish such as this and it was being sold down the road for say £5 a bottle but I bought it in and retailed it for £6 a bottle to cover costs of getting it delivered to me as well as earning a slight profit on it, well I think it's obvious that the client is going to not buy it from me but buy it down the road.
But if I were to retail a polish that only
I can purchase in the first place, then I can sell it at a price that I feel is suitable and the client will come back to me as she will want me to manicure her nails using the polish and can also purchase a bottle for her own use at home.
So no, not saying OPI is less professional, just pointless IMHO.
And in answer to your question about Shellac, not quite sure what you mean but if you mean form the perspective of whether to get it, my answer would be yes. It is fabulous and is all my clients are asking for, it's VERY popular! :wink2: