Sadly, I think you've hit the 'nail' right on the head there. Yes, I think there are so many bad techs around that your average client doesn't have a perception of what is a good set can look, or feel like.
And unfortunately, there are also still a lot of people ou there who actually want 'fake' nails...as in they want them to look fake. It seems to be some kind of statement of "look I can afford to haev my nails done"
I get them occasioanally, but now try to tailoe my marketng (and prices) to those who want what I provide.....beautiful natural style nails, whether extended or overlayed.
We can't change it overnight, but we can just keep on trying to produce the best we can, and gently encourgaing those clients who still want thick square nails with more white than pink, to try something a little more natural.
I managed it yesterday....had one girl who has had a few sets off me in the past (she travels, so she often ends up having to go to different places. She came in for a 3 week maintenance with big chunky square nails with a good amount of re-growth area at the bottom, but the white's just about starting to grow out to where I would normally place them. I re-shaped the nail to almond, thinned it and showed how it could look if we did it that way, and she utterly loved it. Converted!
But we have a long way to go to get everyone there....and a lot of techs to educate!